Everyone dreams of going viral on TikTok. Your video racks up millions of views; you gain thousands of followers, and your video circulates across Facebook, Twitter, and Instagram.
You become an Internet celebrity overnight —and now you’ve got a massive audience that’s eager to see what you’re going to do next. If you manage to keep your audience’s attention, you might start receiving corporate sponsorships and even become a TikTok celebrity. You’ve just launched an entire career: all by posting a silly video on TikTok.
However, not just any video can go viral. Thousands of video clips are posted each day, and the vast majority of them fall by the wayside. After seeing other TikTok users go viral, everyone wants a piece of the action.
To go viral, you’ll need to stay in touch with the latest trends while also figuring out how to stand out from the crowd. It’s a delicate balance, and not everyone can do it.
Here’s some tips on crafting a TikTok presence that just might go viral one day.
Figure Out What Makes You Different
It might be tempting to hop onto TikTok and replicate one of the dances circulating around the popular social media app. You might be able to rack up some views and even gain a few followers. But the fact is: if you’re just copying what everyone else is doing, you’re not going to go far. You need to give people a reason to watch your video and share it with their friends. If you’re just posting videos of yourself performing the TikTok dance that everyone else is doing, there’s nothing setting you apart from the crowd.
Staying on top of the latest trends is important, but you also need to figure out what makes you unique. What skill do you have that sets you apart from the rest of the TikTok user base? Maybe you’re quick-witted and good at making short, funny videos. Maybe you have a talent for singing or performing magic tricks. Are you a skilled animator? Use that to your advantage! Are you a talented dancer who can come up with some dance moves of your own? Show off your skills!
Who knows —you might end up creating the next big TikTok dance.
Whatever it is, figure out what makes you different and use it to your advantage. If you can catch people’s attention, you might end up being the next TikTok celebrity.
Post Videos Regularly
To gather an audience, you’ll need to post videos at least a few times a week, if not more often. You could be the greatest content creator in the world, but if you’re only posting one or two videos a month, your TikToks will get swept away in the sea of videos.
With thousands of videos posted a day, people are much more likely to watch the new videos in their feeds then scroll through videos that were posted weeks ago.
You need to post new content regularly so you can keep your videos at the top of people’s feeds. Plus, the more videos you upload, the bigger the chance that one of them will go viral.
Stay Up-to-date with Trends and Current Events
You don’t want to just copy what everyone else is doing, but it helps if you know what’s trending to join in on the fun. For example, if a popular TikTok dance has gone viral, you can use your skills to put your own unique spin on the dance. You can also reference current events and trends in your videos to stay relevant.
If there’s a major event going on, everyone’s going to be searching for it. And they might stumble upon your video along the way.
Catch Their Attention Immediately
The TikTok platform is all about short bites of content. People don’t want to wait a minute or two for you to get to the point, unless you’re building up to something really special. Even then, you’ll still have to grab their attention within the first few seconds.
It doesn’t matter if you’re building up to a surprise at the end of the video. Do something at the beginning that’ll convince your audience to stop scrolling and watch until the very end. If you don’t hook them right away, they’ll simply move on to the next video.
You can start with a joke or an announcement, play a catchy tune, or simply jump right into the action. Whatever it is, you can’t leave your audience waiting.
A TikTok is like a Tweet where you only have a short amount of time to get your message across. Grab their attention right away and hang on to the very end. If you can accomplish that, you’ll have your own TikTok fanbase in no time.